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PRODUCT / UX DESIGN

3 examples of creating the wireframes and outline structures, information architecture, design component systems, and fulfilment journeys for digital products

NORMAN & SONS

Head of Design Ops

Engagment Lead

OBJECTIVE

Our client (Tungsten Network) was in need of an interface design for their internal portal managing global invoicing.

OUTCOME

The generation of a design system enabled and empowered our client to self-manage the branded, consistent design of their whole range of separate & connected applications.  This continues to be rolled out across their applications globally.  

METHOD

Although initially contracted to design an element of a single application, as Engagement Lead I negotiated to supply a scalable, manageable design system that could be rolled out across their global product suite.

 

We designed the system from an interaction, experience, and interface perspective. We also designed and implemented a modifiable code repository connected to visual assets, thereby streamlining the product management process for our client.

 

All assets were stress tested with the design of 2 separate applications for the client, as built by their in-house team, using our library.

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The Design system was created and built on a template and component basis, we provided all assets and guidelines, and used the system to generate screen designs and component build for 2 separate applications within the client’s global domain. 

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HSBC

Lead Designer

OBJECTIVE

HSBC was undertaking a large scale, global

Digital Transformation within the GLCM (Global Liquidity and Cash Management) department. I was brought into ensure a consistent design approach to the programme.

OUTCOME

The Digital Transformation was a huge undertaking, with a massive design team across mutliple external agencies and in-house teams. The design programme completed far ahead of the delivery rollout which continues to this day.

METHOD

I held responsibility for the design for the Entitlements & Permissions application and the integration of payments and mobile for the ongoing digital Transformation programme.

 

I also was the Lead for the  concurrent redesign of the business banking products globally, and region-specific initiatives such as Trade Tracker (an import:export supply chain management tool) and Fusion, a hybrid retail & commercial banking product for hte USA, Malta and Hong Kong.

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Due to the scale of my remit, I managed my time and work closely. I ensured that the teams within my responsibility were empowered to efficiently meet their deadlines to a common high quality standard.

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HSBC SECURITIES

Lead Designer

OBJECTIVE

HSBC Securities Services held a number of separate applications that held common data and user groups. The apps held an outdated UI and the UX generated a significant volume of help requedts.

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My brief was to consolidate the applications into a single platform.

OUTCOME

The work significantly reduced user support calls, and was instrumental in the business acceptance of a need to re-design multiple services to a new brand and UX standard - as part of the HSBC Digital Transformation.

The application suite also won The Banker award for ‘Best Use of Data’ in 2014.

METHOD

Managing a small team, I worked incrementally, ensuring we were an embedded unit within the delivery cycle. 

Direct user research was at a premium within HSBC, and so we also mined the call centre help logs to identify common issues and key requirements. 

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Working closely with the business and the development team in Hong Kong to gain the most effect within the release cycles, I implemented an Agile cadence to a Lean/MVP approach. Over 3 years we updated each application to a single core framework, layout and interaction ruleset. 

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2025

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